QR Code (abbreviated from Quick Response Code) is a two-dimensional code first designed for the automotive industry. Recently it has become one of the most popular types of two-dimensional barcodes. It was designed to allow its contents to be decoded at high speed and has large storage capacity. The code consists of black modules (square dots) arranged in a square pattern on a white background. The information encoded can be made up of four standardized kinds ("modes") of data (numeric, alphanumeric, byte/binary), or through supported extensions, virtually any kind of data. At ARTSIGNET we use the QR Codes in two ways:
• A QR Code is added to the Certificate of Ownership and it includes the description of the artwork, the artist etc.
• A QR Code is rendered by the gallery that holds the artwork. This QR Code will be placed next to the artwork and every potential buyer will be able to scan with his 3rd generation mobile phone the code. While doing so, the gallery owner gets a signal that someone has an interest in that artwork. The phone owner can choose if he wants to get a picture of the artwork to his phone or e-mail. Once he opens this information, he will get the picture to his selected address and he can open a dialog with the gallery owner.
The advantage for the buyer is that he can consult his loved ones whether they like the art work. The advantage for the gallery owner is that he knows who is interested in an artwork and can manage potential buyers.
The next stage for the phone owner is to find out via his mobile phone if the artwork is authentic or not.